Crisis management and reputation protection, 24/7, led by a globally-renowned crisis specialist and a team of senior associates.
Leon has advised leaders from
From Downing Street to Wall Street, Leon has navigated high-stakes crises at the highest levels of international business and politics.
A senior team from the first call.
Counsel to the chief executive and board through the entire life cycle of a crisis, from start to finish.
What to say, to whom and when.
Statements, briefings and interview preparation from people who know the newsroom and the studio.
Managing the narrative online.
Social media monitoring, identifying fake news and coordinated attacks, rebutting falsehoods.
Simulate how a crisis could escalate.
Our technology simulates how the media, customers, politicians and regulators will judge your crisis response.
Rebuilding trust and reputational capital.
A plan for the months after the crisis, with the audiences that matter.
Technology-led identification of risks.
Threat audits, open-source intelligence and response plans agreed in advance.
Cutting edge and proprietary simulation and monitoring technology enables us to test responses ahead of time and keep on top of fast-moving reputational issues.
We are aware of the incident and are investigating.
Treated as a holding line. Follow-up questions within the hour.
Select committee chair likely to write to the chief executive.
Likely to see it as evasive. Complaints and cancellations rise.
Illustrative example.
Television and print
Leon appears regularly in the media to provide expert insights on crisis management.
Leon's thoughts
How a walk-on song was chosen for a Prime Minister under pressure, and why it worked.
On Trump's move from cable news to podcasts, and what it means for how politicians reach voters.
Why Downing Street's communications stopped reaching the people it needs to reach.
Questions and answers
Leon Emirali is a UK crisis communications consultant. He advises chief executives, boards and public figures through live crises, with a 24/7 crisis line and a team of senior associates. Here are the questions we are asked most often.
We advise chief executives, boards and public figures through a live crisis. This covers the first response, media statements and interviews, online monitoring and rebuttal, political and regulatory handling, and the recovery plan afterwards. Leon Emirali leads every engagement with a team of senior associates.
The crisis line, 020 3984 8541, is answered 24 hours a day, 7 days a week. A senior adviser joins the first call and we start work the same day. You can also email amber@leonemirali.com.
Yes. We are crisis specialists, not a general agency. We work alongside your existing agency, in-house communications team and lawyers, and we focus only on the crisis.
Media investigations, regulatory and government scrutiny, parliamentary select committee appearances, data breaches, product and safety incidents, allegations against senior executives, leadership departures, activist and online campaigns, and misinformation.
Leon Emirali leads every engagement. He is joined by senior associates chosen for the crisis, including former tabloid and broadsheet journalists, former BBC journalists, former government directors of communication and open-source intelligence analysts. We work alongside media lawyers where legal advice is needed.
Yes. We advise chief executives, founders, senior executives and other public figures facing personal media or online scrutiny, as well as companies, public bodies and charities.
Before a statement goes out, our simulation technology tests how the media, customers, politicians and regulators are likely to react to it, and scores the risk of escalation for each group. This lets you change the response before the real audiences see it.
We are based in the UK with a London crisis line, and we advise clients across the UK and internationally. We work on site with your leadership team or remotely, whichever the situation needs.
We reply immediately with a crisis team working round-the-clock, 24/7.
020 3984 8541amber@leonemirali.com
