Entrepreneur, adviser and broadcaster

Leon
Emirali

AI entrepreneur, former Chief of Staff to a Cabinet minister, TV commentator and corporate adviser.

What Leon's working on

Discussing politics, business and technology on airSharing insights from years in Westminster

Strategic adviser to leaders in business and politicsDeploying experience from more than a decade at the summits of business, politics and media

Building businesses at the frontiers of innovationBusiness interests in AI, data and aerospace

Discussing politics, business and technology on airSharing insights from years in Westminster
Strategic adviser to leaders in business and politicsDeploying experience from more than a decade at the summits of business, politics and media
Building businesses at the frontiers of innovationBusiness interests in AI, data and aerospace
0Government ministers advised
0Hours of live television
0FTSE 250 companies advised
0Companies founded
0Profitable exits

Meet Leon.

Whilst at university, Leon founded one of the country's earliest social media marketing agencies and went on to co-found a London-based communications agency. His shareholding in the business was sold in 2018.

After exiting his business, Leon worked in Westminster serving as an aide and adviser to multiple government ministers. In 2019, Leon served as Chief of Staff to the Brexit Secretary and Chief Secretary to the Treasury during an eventful period in politics that spanned Brexit, the 2019 general election and the pandemic.

After returning to the private sector, Leon has served as a trusted adviser to business leaders from the likes of Aston Martin, Virgin Galactic and easyJet. In 2024, Leon founded Nostrada AI - a business that creates digital twins of political stakeholders.

Leon Emirali
Founder and CEONostrada AI, Quatrex, AeroGrid
Former Chief of StaffTo the Brexit Secretary and the Chief Secretary to the Treasury
BroadcasterBBC, Sky News, ITV, Good Morning Britain
Early AI advice to the PMExternal adviser to Theresa May's Downing Street

Leon's career.

From Downing Street to Wall Street, Leon has operated at the summits of business and politics for over a decade.

Ventures.

Quatrex

Custom datasets and AI consultancy for enterprises.

Designing custom domain-specific datasets to supercharge enterprise AI.

A watercolour of a valley with drones, a city and two figures on a hill, from the Quatrex website

Nostrada AI

Modelling hard-to-reach political actors.

Used by foreign governments, FTSE 250 companies and the Premier League.

Big Ben and the Houses of Parliament at night, with traffic light trails on Westminster Bridge

Darwinism

Strategic consultancy.

Advice for leaders in HM Government and at Aston Martin and Virgin Galactic.

A boardroom table looking out over a city skyline

AeroGrid

Charging for delivery drones.

Agreement for 25,000+ drone charging sites in the UK.

An AeroGrid drone charging point on a rooftop, with a delivery drone overhead

Crest

Communications for venture capital firms and start-ups.

PR Week 30 Under 30. Shareholding sold in 2018.

A loft office with skylights and exposed brick

Poke

An early social media agency, founded at university.

Leon's first company, 2009. Acquired by an Australian digital agency in 2012.

A phone screen showing a folder of social media apps

Television and print

Sought-after insights in national media.

Leon appears regularly in the media to provide expert insights on the major news stories of the day, spanning business, politics and technology.

  • Leon Emirali on the Good Morning Britain set
    Good Morning BritainMorning debate and insights on ITV.
  • Leon Emirali on the Sky News Press Preview
    Sky News Press PreviewReviewing the next day's front pages on air.
  • Leon Emirali in the BBC News studio
    BBC NewsWestminster explained on the news channel.
  • A studio monitor showing Leon Emirali on air
    On airLive from the newsroom.
  • Leon Emirali with Eamonn Holmes and the GB News Breakfast presenters
    GB NewsBreakfast politics and the papers.
  • Leon Emirali in the BBC Radio 5 Live studio with the presenter
    BBC Radio 5 LivePolitics and business on the radio.
  • Leon Emirali on a technology panel
    Technology debateAI and politics on international media.
  • A City AM column by Leon Emirali
    City AM, The Times, The TelegraphColumns on business and politics.

Hear from Leon.

Keynotes, panels and advisory work.

Leon speaking at a lectern

Keynotes.

The politics of AIHow Westminster decidesAI in business and governmentThe futureCrisis communicationsThe future of mediaHosting and chairing
Speaker enquiries
An audience listening at a conference

Consultancy and advisory.

Technology and AIStrategyRiskPolicy and regulationGovernment relationsReputation and communicationsCrisis managementData and AI deployment
Advisory enquiries

Organisations Leon's worked with

Let's build something.

Business correspondence, media enquiries and speaking invitations.